While we all had wished the election results would have swung a different way, we’re immensely proud to share our brand identity work from Stacey Abrams’ gubernatorial campaign launch earlier in 2022. ¶ From the outset, the amazing folks at Wide Eye collaborated with Vocal Type to design a fully typographic logo adapted from our VTC Marsha typeface. ¶ In collaboration with Ben Ostrower, Wide Eye co-founder, we explored different weights and widths of VTC Marsha. ¶
After a week’s worth of exploration, we ended where we started, making very few modifications to the strong, sensitive, and sophisticated VTC Marsha. ¶
More to come…